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Showing posts from May, 2021

You Learn So Much From Your 'First'..

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#customers Because 'Firsts' are Important When you launch a business, those first impressions help highlight those positives and negatives - stuff you wouldn't have necessarily considered. First experiences are always going to provide raw information and we know this works on a personal level too. When insight is required - refer back to that first time.. We did just that recently - we looked back at our first customers to learn about their experiences with their dooups. For us, a new product that offered a very new concept was always going to bring about some interesting lessons. But like most inventors, we fell in love with our product.  We knew it inside-out The process of assembling that first batch in our first and only warehouse back in 2012, meant we understood how each part depended on the other to enable a smooth operation. This also meant we were experts in using it. That's how it should be, right?  This can cause a serious lack of insight. But that's why ...